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Название Globalisation, localisation and glocalisation in terms of international marketing strategy
Количество страниц 16
ВУЗ Northumbria University
Год сдачи 2010
Содержание Introduction
1. Globalisation and international marketing strategy
2. Localisation and international marketing strategy
3. Glocalisation and international marketing strategy
Conclusion
References
Bibliography

Список литературы Bhagwati, J.N. (2004) In defence of globalization. New York: Oxford University Press.
Cateora, P.R., Gilly, M.C. and Graham, J.L. (2009) International marketing. 14th edn. London: McGraw-Hill/Irwin.
Coe, N.M. and Lee, Y.-S. (2006) ‘The Strategic Localization of Transnational Retailers: The Case of Samsung-Tesco in South Korea’, Economic Geography, 82(1), pp. 61-88.
Daft, D. (2000) ‘Back to classic Coke’, The Financial Times, 27 March, p. 20.
De Mooij, M. (2005) Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks: Sage Publication.
Featherstone, M. (1996) ‘Localism, Globalism and Cultural Identity’. In Wilson, R. and Dissanayake, W. (Eds.), Global/Local: Cultural Production and the Transnational Imaginary. Durham: Duke University Press, pp. 46-77.
Fill, C. (2006) Simply Marketing Communications. Harlow: Pearson Education.
Gschwandtner, G. (2004) ‘The Powerful Sales Strategy Behind Red Bull’, Selling Power Magazine, September. Available at: http://www.redbull.com/images/historysection/pdf/1/Selling_Power_DM_Sept.pdf (Accessed: 19 May 2009).
Hamel, G. and Prahalad, C.K. (1985) ‘Do you really have a global strategy?’, Harvard Business Review, Vol. 63, July-August, pp. 139-148.
Hout, T., Porter, M.E. and Rudden, E. (1982) ‘How global companies win out’, Harvard Business Review, Vol. 60, September-October, pp. 98-105.
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Keegan, W.J. and Green, M.C. (2008) Global marketing. 5th edn. Upper Saddle River: Pearson Education.
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Lewis, E. (2005) Great IKEA! : a brand for all the people. London: Cyan Books.
Mair, A. (1997) ‘Strategic localization: the myth of the postnational enterprise’. In Cox, K.R. (Eds.), Spaces of globalization: reasserting the power of the local. New York: Guilford Press, pp. 64-88.
Maynard, M. (2003) ‘From global to glocal: how Gillette’s SensorExcel accommodates to Japan’, Keio Communication Review, Vol. 25, pp. 57-75.
Maynard, M. and Tian, Y. (2004) ‘Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands’, Public Relations Review, Vol. 30, pp. 285-291.
Ohmae, K. (1989) ‘Managing in a borderless world’, Harvard Business Review, May-June, pp. 152-161.
Pears, R. and Shields, G. (2008) Cite them right: the essential referencing guide. Newcastle upon Tyne: Pear Tree Books.
Schiffman, L.G., Kanuk, L. and Hansen, H. (2008) Consumer Behaviour: A European Outlook. Harlow: Prentice Hall.
SearchCIO.com (2005) Definitions. Available at: http://searchcio.techtarget.com/sDefinition/0,,sid182_gci212496,00.html (Accessed: 19 May 2009).
Segal-Horn, S. (1996) ‘The limits of a global strategy’, Strategy & Leadership, November/December, pp. 12-17.
Svensson, G. (2001) “’Glocalization’ of business activities: a ‘glocal strategy’ approach”, Management Decision, 39(1), p. 15, fig.
Svensson, G. (2001) “’Glocalization’ of business activities: a ‘glocal strategy’ approach”, Management Decision, 39(1), pp. 6-18.
Tesco plc (2008) Annual report and financial statement [Online]. Available at: http://www.tescoreports.com/downloads/tesco_report_final.pdf (Accessed: 19 May 2009).
The Coca-Cola Company (2008) Annual Review [Online]. Available at: http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdf (Accessed: 19 May 2009).
Van Gelder, S. (2003) Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets. London: Kogan Page Publishers.
Van Heerden, C.H. and Barter, C. (2008) ‘The role of culture in the determination of a standardized or localized marketing strategy’, South African Journal of Business Management, 39(2), pp. 37-44.
Yip, G.S. (1992) Total global strategy: managing for worldwide competitive advantage. Englewood Cliffs: Prentice-Hall.
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